The success of Tinder in India has encouraged several Indian entrepreneurs to try their luck at matchmaking.
A raft of dating apps has come up in the last few months, attracting both handsome funding and an ever-increasing user base from across the country.
However, monetisation is definitely on our roadmap,” Menon said.
“At some point next year, I would expect us to be revenue positive.” Technopak’s Singh, however, said that the growth of these apps may be low in smaller cities and towns—and that will reflect in the companies’ valuations.
On Tinder, “there are more than 7.5 million swipes in India each day on average,” Bonnstetter told Quartz.Another example is Bengaluru’s Floh, which doesn’t consider itself a dating service, because it caters to men and women in the age group of 25-35 years who join the platform with a more “serious intent” of finding a spouse, explained CEO Siddharth Mangharam.Floh allows people to subscribe to the platform, meet prospective partners online, as well as offline at events organised exclusively for members.“We really don’t keep tabs on other companies,” the spokesperson said.
Woo Media was an online chat and video social network which offered a variety of interactive sites that provided live social entertainment through a computer or mobile device.Tinder is often considered a win for non-serious relationships, where a user can swipe right when she or he is interested in a profile, or swipe left to indicate rejection.