Here are couple of best practices, if you decide to setup your own live stream.The Webcam Although you can find webcams included in almost every laptop and mobile phone, the quality of the camera is normally mediocre under low light conditions.The Event To generate enough traffic, e.g via a weblog, Search Engine Optimization (SEO) is an absolute must.Google can be very powerful, and every tweak to the search engine metadata matters.The last challenge is the quality, obviously HD quality would be nice, and is not supposed to be part of the basic package.USTREAM, maybe unintentionally, allows to modify the encoder profile, upgrade the bitrate to 800kbps, and the screen resolution to 720p. There has also been a rise in popularity in podcasts, suggesting that these more personal forms of communication are preferred by audiences and broadcasters alike.
Last but not least, make sure the encoder uses a robust internet connection with sufficient bandwidth, at least twice as much as the actual bit rate.
Another word of caution- most tools will only record short form video.
To record longer format video, you would want to use a video editor, like Camtasia.
Both Livestream and USTREAM have comparable offers, it depends on the individual requirements. The Encoder USTREAM offers a browser based encoding service, but the quality is relatively basic.
Fortunately USTREAM has support to stream from higher quality third party encoders.The New Years Eve Times Square webcam was a USTREAM live stream setup for a couple of hours.