“We want to change the idea of what a dating app is.
We didn’t want an algorithm smashing people together …
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In the initial complimentary strategy session, she asks them details about their situation and what they want."I think I made a sale or two in August, and in September I don't know if I had any sales. In October she brought in a few thousand, and November was when things started picking up. "After that, I knew what I did to get to that point and I knew I could repeat it — and I have." She credits her improvement in branding, positioning, and marketing to the book "Convert: The Simple Little Formula That Sold Million Worth of Products & Services Online" by Frank Kern, as well as to her friend Lauren Anderson of Moonshot.us, and to Sethi's course.