Unbeknownst to the guys, the woman in both conditions was really an experimental confederate.
Half the time, she was told to act interested in the guys, by finding things they had in common, asking them questions, and smiling.
The women even reported thinking about the men more when they didn't know whether the men liked them.
Taken together, these findings suggest that some uncertainty about whether someone likes you can be enticing — at least for college-age heterosexuals.
But pretty much everyone goes through it before they enter a serious relationship — so at least know you're not alone in your exasperation.
, women were more attracted when they were uncertain if a guy liked them a lot than when they were sure a guy really liked them.
After the date, the researchers asked all the guys to indicate how much they liked their partner and how much they would want to meet her again.
One group of women was told that they were seeing the profiles of the guys who'd liked them best; one group was told they were seeing the profiles of the guys who'd rated them average; and one group saw some profiles, but the researchers didn't reveal whether the men had rated them highest or average.